Are you finding it difficult to rank your business website on the first page of Google? If so, you have come to the right place. This read will provide 14 ways that you can optimize your small business site and rank it higher in the search engines. These same techniques helped my website go from a startup business to a site that attracts millions of visitors each month in less than a year. This post contains some special hacks that will help e-commerce and local businesses rank higher in the search engine within the shortest possible time.
1. You need to use 301 redirects and not 302s.
A 301 redirect indicates that your content is permanently moved. It says that all SEO juice and rankings need to be redirected to the new page.
2. Using descriptive URLs at all times.
The business URL should use descriptive keywords and be static at all times. It shouldn’t use random letters or numbers similar to what you find with a dynamic URL.
3. Long-form content ranks better.
Long-form of content (2000 words) rank better in the search engines these days. Find some interesting topics that are relevant to your audience. Create content around these topics and post them on your blog. The latest research shows that you need at least 1100 words on a page to rank among the top 10 pages of Google.
4. Do not mistakenly block Google from accessing your web page.
Check your robots.txt file for:
These are directives that tell the search engines not to index your site. No matter what SEO you perform, it will not help your site until you remove these directives.
5. Make sure you always upload a sitemap for Google.
An XML sitemap will help show Google what is on your website. You can use XML Sitemap Generator to create and upload a sitemap to your site.
6. Optimizing your website for mobile search.
If your site is still not mobile-friendly, you are losing a lot of clients. Use Google’s Mobile-Friendly free tool to check this. If your site is not mobile-friendly, you will need to use a responsive web design or a dedicated mobile site. If your site uses WordPress, there is a plugin that allows your site to automatically switch to a mobile theme for your clients. This plugin is known as WPTouch.
7. Your website should load quickly across all devices.
You may use Google’s PageSpeed Insights to check how quickly your website loads. If it takes too long, you need to find ways to speed up the site.
8. Content marketing is important to higher search rankings.
If you need to achieve sustainable high rankings for your website, you should plan to create and distribute high-quality content via your blog, social media sites, and email list. This helps build trust with your audience and increase sales as a result. Create and promote well-researched content so that your audience and the search engines both will benefit.
9. Internal linking should refer your readers to related content.
Most webmasters artificially incorporate keyword-rich anchor text with the aim of ranking higher in the search engines. This doesn’t work that well these days. Instead, use natural anchor text that will make more sense to the reader.
10. Write a blog.
You need to maintain a blog on your business website. Make sure you add unique content to this blog on a regular basis. This will offer the best chances of attracting visitors to your site. Find out the topics that your clients are interested in and write long-form content to solve these issues. Maintain the blog on the root domain of your business site such as www.yoursite.com/blog.
11. The most important content should be kept on the root domain.
Most of the top ranking pages in the search engines sit on the root domain on the site instead of a subdomain.
12. Title tags are still important.
Each page of your site should have a unique title tag. This will tell the users as well as the search engines what the page is all about. You may check Google Webmaster account for the HTML Improvements report for any issues with the title tags of your site.
13. Schema.org will help show rich snippets in search.
Add Schema.org markup to your site. Google will get a better understanding of what your site is all about. Google will ensure rich snippets are displayed with your site.
14. Use highly relevant keywords.
Although keywords are not that important the way they were a few years ago, they are still important. You can find popular and relevant keywords to include in your site. It will help your site rank better in the search engines.